Best Practices for Implementing Automatic Pet License Renewals  Time is everything to consumers in the 21st century and pet licensing is no different. Automatic Renewals are becoming more and more popular with online services as consumers begin to associate the process positively as a means to save time.  Automatic renewals provide a win-win situation for […]

Why The Pet License Tag MattersMost pet owners use pet tags to help their furry little friends be easily identified if lost. However, these days it’s also common to think of the pet tag as an accessory – a visible piece of “pet jewelry” – that mirrors the pet or pet owners emotional exuberance. So, […]

With at least one-third of pets becoming lost at one point in their lifetime, many forms of identification have been created to help reunite pets and their owners. Two of the most commonly used and effective methods are microchipping and pet licensing. Often we see that a jurisdiction feels as though a one form of identification is enough, however, it is clear that this is not the case. Microchips do matter but it is also only one form of protection against a lost pet […]

The majority of Pet Licensing Organization’s (PLO) in North America engage in annual license sales. However, there are still many PLOs that offer an option to purchase either a 2-year, 3-year or lifetime license. Before we discuss the pros and cons of conducting multi-year pet licensing in your community, it is important to understand where the practice originally came from. […]

In late 2017 we conducted a North America-wide study of the Pet Licensing Industry. We compiled data on over 600 pet licensing programs to obtain regional averages regarding a variety of program attributes, including the frequency of online pet licensing. Overall, we learned that over 36% of pet licensing organizations in North America offer an option for their residents to license their pets online. With so many organizations offering online pet licensing, how does your jurisdiction compare? […]

The majority of Pet Licensing Organizations (PLOs) in North America employ one of two licensing schedules: a calendar year licensing schedule with licenses expiring at the end of each standard year, or a rabies expiration licensing schedule, with licenses expiring at the time the vaccination is due for renewal. However, there is an increasing trend of PLO’s switching to a 365 day licensing model due to its various benefits and the increase in technology to accommodate implementation. […]

Did you know that only approximately 50% of municipalities in North America require that cats be licensed? However, the ASPCA estimates that out of the 6.5 million companion animals to enter animal shelters nationwide every year 3.2 million are cats. Why might this be? […]

Attracting a new licensee is often much more difficult than marketing to pet owners who have previously seen the value in licensing. Therefore, it is important to keep these pet owners inside the loyalty loop, providing ongoing, annual value to them and their pets. Nevertheless, through our research and consultations, we have found that typically only 65% of pet owners actually do follow through annually. […]

With just 13% compliance across North America, it’s clear that not enough pet owners know that they need to license their pets. With that knowledge in mind, it’s on all of us in the pet licensing industry to get the word out. But what messages work? Which methods should you use? Our research and experience tell us that there isn’t a “silver bullet” to boosting pet license compliance. Rather, a combination of things must be done, and done well, to expect reliable and increasing licensing sale trends. […]

With just 13% compliance across North America, it’s clear that not enough pet owners know that they need to license their pets. With that knowledge in mind, it’s on all of us in the pet licensing industry to get the word out. But what messages work? Which methods should you use? Our research and experience tell us that there isn’t a “silver bullet” to boosting pet license compliance. Rather, a combination of things must be done, and done well, to expect reliable and increasing licensing sale trends. […]