Our Story

Workers and volunteers at pet shelters and in animal services departments work tirelessly to care for and rehome millions of pets each year. They are the primary caregivers for the most desperate animals in our communities. Unfortunately, they struggle to raise the necessary funds to support their work.

We wanted to help.

When we learned that up to 60% of pet shelter funding and animal services budgets comes from license sales but that just 13% of pet owners comply with mandatory registration laws, our mission was born.

Since 2014, DocuPet has partnered with local shelters and communities to increase pet license sales, decrease workload, and build programs that reduce shelter stays.

By providing pet owners with better pet tags, a free lost pet service, gift vouchers and deals, and lots of information about pet care in your community, we hope that pet license registration is now as valuable to them as it is to animal welfare in your community.

Where We Are Today
The Journey So Far

Learning from the Pros

We began at the source, consulting with pet licensing administrators and compliance officers to learn about the challenges they face

Building and Testing

We set out to build a system that would remove the time and resourcing burdens for administrators and be a joy for pet owners to use

Launch and Optimize

The Licensing System rolled out to over 35 Pet Licensing Organizations and we used real world customers to optimize and improve all facets of the program

Increase Compliance

Relentless optimization has resulted in over 200% compliance rate increase in  many communities by 2017

DocuPet Everywhere!

In 2018 we rolled out more than 10 new programs across the United States and Canada.

As the trusted experts in Pet Licensing with the most complete system on the market, we've completed a comprehensive Research Study and distilled the four main pillars of a successful licensing eco-system. These four pillars drive our optimization, research, and development.

The Four Pillars

Lack of Awareness
Pet owners don't know, or forget, that they need to license their pets
Lack of Convenience
Licensing pets is a hassle with too many hoops to jump through
Lack of Enforcement
Failing to license does not result in negative consequences
Lack of Incentive
Pet owners don't benefit from licensing, it's seen as "another tax"

Interested in the data behind these four pillars?

Where We're Going

We're just getting going! This year we will launch our program in more than 20 new communities across the United States and Canada. Our partners will see updated administrative features, new Animal Control software, and even more advanced reporting.

Pet owners who register with DocuPet are going to get more deals, amazing new pet tag options, and further streamlined online and offline experiences.

Put DocuPet To Work For You